AMBIG was founded in 1995. Then called Ambiguous, in the midst of the last revival of skating culture, the brand spawned from 90’s skateboarding, an era that disregarded societal constraints with raw expressions of rebellion fashion, music and video to spread their message.
For the brand moving forward, it will continue to look back at its’ roots. The line will focus on slightly oversized fits reminiscent of those in the 90’s with a color pallet that balances subtle tones and bright pops of color. AMBIG will be distributed across the globe from North America to Japan and currently online at ambig.com.