TOWNES is developing a new concept in lifestyle products by creating an apothecary line, Bama & Papa, inspired by Japanese skincare principles and distinct craftsmanship merged with California’s iconic lifestyle and aesthetic.
The fragrant apothecary collection will focus on everyday essentials in home and general goods, travel, and skincare products for both men and women. The concept is modern, thoughtful design and craftsmanship to compliment an effortless lifestyle. The collection will bring together quality, creativity, and a unique point of view.
By applying the utmost care and sophistication in every step of production, each product will be uniquely created with a fragrant touch. The collection will offer a large variety of apothecary goods to enrich the everyday life.
BAMA & PAPA will keep within the authenticity of the founders in regards to the visual association and sound symbolism related to grandparents. The name is an auditory and visual cue that causes the consumer to reminisce on the nurturing, healing and comforting feelings that the brand holds at its core. Grandparents represent wisdom, intuition, compassion, loyalty and comfort ability.